Carrs Pasties Website

We're always excited to work with manufacturing companies and have produced a range of great websites in this sector. Carrs Pasties were something different for us, a food manufacturers based in Bolton. But from the moment we sampled their product it didn’t seem like manufacturing – it seemed like a divine-tasting art form.

Carrs Pasties invited local agencies from around Manchester, and one (less local) company from Sheffield to pitch for their business.

We were awarded the work for demonstrating an understanding of a brand which has real history, and communicating how this could be used to provide them even more success. They’ve been in business since 1938 and are a firm favourite in their local area but felt it was time to sharpen up their logo and corporate identity for a period of growth - and in time, greater expansion.

Aspire Creative developed a new logo and corporate identity which retained all the important parts of their heritage, yet enabled them to stand shoulder to shoulder with the larger bakeries and ‘fast food’ retailers.

Part of the brief was to demonstrate the quality of the Pasties and Pies which use only the very finest ingredients. The line ‘Filled with pride’ became not only a vital part of their marketing but also a core part of their company’s values (which we also helped them create).

The quality of Carrs Pasties were obvious the moment we sunk our teeth into them, but something else struck us – the very friendly and family nature of their business. Family run, Carrs managed to combine the commercial with making staff and customers feel ever welcome and a part of something bigger. It was this approachability we also integrated into their brand style, and website using bespoke illustrations and a simple language to convey what makes Carrs Pasties truly different.

Project Details

  • A great example of helping a client throughout all of their marketing
  • Brand and corporate identity project, and creation of Mission, Vision and Values
  • Product photography & bespoke illustrations by our in-house team
  • Fully responsive website, perfect for all mobile devices and desktop PCs and E-commerce platform (coming soon)

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