LexisNexis Martindale-Hubbell Infographics
Martindale asked us to create two quite different InfoGraphics. The first was to communicate research results on Social Media usage. InfoGraphics, and particularly Social Media InfoGraphics are a common site on the internet. We really wanted this to be ‘viral’, and therefore we created three initial concepts that really made the information stand out and look different.
The chosen concept was based on the supplied title ‘Global Social Media Check Up’ – using in house illustration we created a health theme, which was then applied to the information. A very different style for Martindale, the InfoGraphic has certainly been viral, and has even picked up a lot of interest on ‘best of’ InfoGraphic websites.
The second InfoGraphic required a more ‘corporate’ theme – in fact, the statistics were compiled from research into Corporate (B2B) Law firms. We created an InfoGraphic which illustrated a wide range of complex statistical information in a clear, engaging way. Basing the entire theme on a law firm office, and really working hard to make each set of data have a different approach, we created an InfoGraphic that has already had some good take-up in the legal press.
To view the Corporate law InfoGraphic on Businesswire click here
To view the Global Social Media InfoGraphic click here