We looked deeply into what both the customer and dealers really require from product literature of this kind. Having direct contact with both, we were able to use our knowledge of the buying selling process to produce a format that really worked for everyone. A new style was required to communicate the technical, innovative features of these wonderful motorhomes and has been highly regarded within the industry. All photography was art directed by Aspire and a few late nights were also needed to pull off some truly stunning nighttime photography.