Bentley Identity

Aspire Creative were proud to be involved in the launch of the first new motorhome manufacturer in the industry for 25 years. Richard and Gordon Bentley chose Aspire Creative to create their new identity as a result of our successful work within the Vehicle Technology market, and also the creativity we have shown within the leisure industry over the past few years. Bentley create luxury motorhomes; motorhomes of the highest quality that stand the test of time. The identity work included not only the corporate logo, but two new motorhome ranges that were launched in Early 2011.


Aspire created three successful identities that are now well known within the industry for their key values of quality and the personal touch. The project involved branding the vehicles, as well as advertising, and more standard media such as a website, and brochure work.

The downturn means it’s been a tough year for the motorhome industry, but the Bentley Motorhome ranges have taken the market by storm and Gordon and Richard are looking forward to even more success this year – and we’re looking forward to helping them with their exciting plans.

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