Lightworks Artisan Portal
Lightworks are a global provider of 3D rendering software. They required a fresh new corporate identity to convey their global reach and the nature of their software. Another challenge we addressed was the need for the logo to work with four sub-brands for their four software products. Lightworks also required a fully content managed corporate website that would a) show the amazing results that can be a achieved using their software and b) create a easily navigable resource for their company and product information.
The four product logos were created using the central four ‘petals’ of the main Lightworks logo and differentiated with bright colours. We also created a new font ‘Helvetica Lightworks’ for use in all their communications and helped Lightworks name their products (using our United We Brand process).
We also created a really stunning looking website, with a very clever gallery tied into the CMS that allows the client to manage image competitions with their huge three million strong user base. The system not only allows them to show the images on the site, but also handles and manages the various stages of the competition for them – all within the content management system.