Mellor Single Step Entry Community Bus Video
With a tradition in craftsmanship going back over 30 years, Mellor Coachcraft is one of the leading manufacturers of specialist passenger carrying vehicles in the UK today. Mellor developed a new, innovative product into the ‘low floor sector’, and needed a range of creative solutions to launch the products and sell to a high level, technical audience.
Aspire created cutting edge campaign communicate the benefits for the super low floor bus. The campaign included video production, direct mail and multimedia presentations for the press launch. The video was storyboarded and created in-house, and included stunning 3D models of the testing for the vehicles. These methods successfully communicated the premium qualities of the product which sets itself apart from its rivals.