Social media marketing
Social media is a massive, democratic phenomenon that has completely transformed marketing, advertising and campaigning. Everyone is publishing content on the web and the opportunies for organisations are fantastic to reach an audience, engage in meaningful conversations with them and track your success with advanced reporting and analytics.
With a carefully thought out, canny social media campaign even small brands and campaigns can compete with the largest marketing budgets. Navigating the different social media channels, undercurrents and trends might seem daunting at first, but with our help you can sit back and enjoy the journey.
Through social media your company and brand can find new customers through both paid advertising with interesting, relevant and timely content. Social media provides a great platform for promotions, re-connecting and re-engaging old customers. Advanced targeting and segmentation options allow you to really drill down your potential audience and find the most receptive users so your efforts (and budget) are spent wisely.
We can help you find your brand champions, amplify your message and engage in relevant discussions online.
Harness the power of social media
Social signals such as 'Likes', re-tweets, favouriting and sharing have been shown to dramatically influence purchasing decisions, consumer behaviour and brand perception. Word-of-mouth, viral content, user ratings and recommendations all play a big part in exposing people to products, messages and ideas on social media.
As with eCommerce, if you're not actively seeking out your brand champions, audience and potential customers, someone else is.
At Aspire Creative we relish the unique opportunity that social media presents to our clients and have worked to develop successful web content, communication strategies, and integrated marketing campaigns for a variety of platforms including Facebook, Twitter, blogs, LinkedIn, Google+, Tumblr, Instagram and more.
Corporate communications and PR
Over the past 10 years we've worked with a variety of organisations such as schools, businesses, retailers, charities and local councils to organise their communications plans and marketing materials to be inline with their brands values, corporate culture and business strategy. If you need to get your message across and bring employees onboard with your goal, a crystal clear communications plan and help you deliver that. Managing change in a corporate environment can be tricky but even if you've got your own in-house communications team you could benefit from a bit of outside help and experience.