The RAVN Cinema concept
A plan was agreed to develop a retro cinematic theme that would bring RAVN’s stand to life, and lift presentations on subjects as worthy-but-one dimensional as document management, due diligence and even LIBOR (the interest rate used by international banks lending to one another).
Central to the plan, alongside the over-arching retro cinema design and branding, were retro-style film poster designs for presentations including Fear and Loathing in Legal Contracts, and Secret Service Delivery (featuring LIBOR, repapering and due diligence).
Aspire Creative’s work
We were not only allowed but actively encouraged to let our imagination run a little wild. It’s quite brave for a large, global-facing company like iManage RAVN, operating in the legal and professional services space, to go down this route. But as you’ll see, it was worth it.
Once our concepts and over-arching designs were approved, we set about a strategy for creating:
- Exhibition Stand design
- Themes, PowerPoint designs and associated copy for each talk
- Event and follow-up landing pages
- Social images and video to promote the event and wider campaign
- Help with workshops at the conference
Results of the iManage RAVN campaign
Thanks to our to our very different approach and high impact content, iManage RAVN conﬁrmed that the approach was the most successful they could remember. iManage RAVN were so pleased with the reaction to the content and presentation of its talks that it wanted to give them life long after the event was over. As a result, the content now transforms into a programme of webinars that are available to promote the iManage RAVN services.
The project proves just what is possible when a business steps out of its comfort zone to present its services in a new and vibrant way. We were delighted Aspire Creative was given the opportunity to work with such a forward-thinking global business.
The buzz around the stand was superb, attendees were engaging more than ever before and sharing photographs of our stand on social channels.